The Utah Wildlife Trust, funded by the sale of number plates, has managed to avoid the worst ravages of the recession.
That said, one of the Trusts most cherished projects � conservation of endangered insects - which range from bulldog spiders to yellow ants.
The money raised from the sale of hunting licenses can no longer contribute to the project. From now on it will be funded by sales of specialised number plates and voluntary donations.
Faced with a sudden fall in revenue, project managers are urging the public to purchase more of the number plates and consider other donations to keep the project going.
The program has lost over half its budget and its hoped the difference can be made up by the number plates.
Thee number plates will cost $19.95 and in a special concession to the project will be valid for 3 years.